DON’T CLICK ON ME wins federal trademark for wearable QR apparel

DCOM LLC says DON’T CLICK ON ME® has received federal trademark registration from the USPTO, a step that formalizes its wearable apparel concept built around a QR code, social media and user-controlled content. The mark covers T-shirts and sweatshirts and supports the company’s push to turn clothing into a changeable digital platform.

Why it matters: - Federal trademark registration gives DCOM LLC stronger protection for DON’T CLICK ON ME® as the company builds a brand around interactive apparel. - The concept targets a growing overlap between clothing, QR codes and personal digital identity. - The registration supports a product model where the wearable item stays the same while the digital content can change.

What happened: - DCOM LLC announced that DON’T CLICK ON ME® received federal trademark registration from the United States Patent and Trademark Office. - The mark was registered on September 8, 2026, on the USPTO Principal Register. - The registration number is 8,198,550. - The registration covers T-shirts and sweatshirts in International Class 25. - DCOM LLC is based in Fort Myers, Florida.

The details: - DON’T CLICK ON ME® pairs apparel with a scannable QR code and the phrase “DON’T CLICK ON ME®.” - The design uses reverse psychology to prompt curiosity and encourage scanning. - Each QR code connects to the wearer’s personal platform. - Social media profiles can stay permanently connected. - Users can add or update personal messages and hyperlinks. - Users can attach photographs and videos. - The content behind the QR code can change at any time without changing or replacing the QR code on the apparel. - The physical QR code remains the same while the linked content evolves. - The company frames the product as a wearable social media platform controlled by the person wearing it. - A DCOM LLC spokesperson said the shirt and QR code stay the same while the content changes behind them, and users decide what people see. - DCOM LLC says the concept is meant to bridge physical-world interaction with digital content people already share online. - DCOM LLC says the wearer becomes the connection instead of directing people to a separate profile.

Between the lines: - The trademark registration signals that DCOM LLC is treating the idea as a brand platform, not just a novelty design. - The product’s main hook is behavioral: the message tells people not to scan, which is designed to make them more likely to do it. - The value proposition is flexibility. One garment can keep the same code while the user changes the experience behind it.

What's next: - DCOM LLC says the federal registration is an important step as it continues developing the DON’T CLICK ON ME® brand. - The company plans to keep building its concept of wearable, user-controlled social media. - DCOM LLC lists its contact site as dontclickonme.com.

The bottom line: - DON’T CLICK ON ME® now has federal trademark protection, giving DCOM LLC a clearer footing to market an apparel product that blends QR technology, reverse psychology and customizable digital content.